User-generated content (UGC) is any content like text, videos, images, reviews created by people, rather than brands.
How the power of user-generated content will increase engagement and consumer trust and drive sales.
If you can consistently produce great content on a regular basis, that’s a great strategy to lead your online marketing efforts. But most brands don’t have the resources or expertise to compete with larger, more established companies with bigger marketing budgets. So how can they create high quality content at scale?
No one knows your visitors better than they know themselves, and you simply can’t compete with the collective knowledge of an entire audience.
People trust what other customers report about a brand more than what a brand says about itself.
People today share more than ever and look to their family, friends & peers for validation and recognition. By harnessing and showcasing these stories, brands are able to connect with customers in a more trustworthy and personalized way — lifting engagement, strengthening consumer trust and ultimately driving sales.
UGC creates opportunities for brands to connect directly with their customers.
Why do people share content & reviews specifically for CBD products?
There are many brands and products out there but there is a huge gap when it comes to decision making information.
For cannabis & CBD products, people share their thoughts and experience because they think it’s valuable information that can help others suffering from the same. It’s based on emotional and logical triggers.
So if you are sharing it most likely you are also looking for such evidence when searching for a product to help you with your wellness needs or any medical condition.
“Nearly 95% of shoppers read online reviews before making a purchase”Spiegel Research Center, 2017
Leveraging product reviews to get more traffic & higher conversions
You should think of reviews as assets created by your users for your next users. You should take it and use it across virtually any channel, at any time.
Here are 3 ways to turn your visitors into customers:
- Product reviews on email campaigns
Today’s consumers are looking for brands that provide decision making information like testimonials and numbers to prefer one product over the other.
- Top websites placements
Build trust and get higher conversions by placing your top reviews on key interaction points on the customer journey, for example: your checkout page, your landing pages.
- Search through Product reviews
On WeSay discovery platform, new customers can easily find a match for their needs while reading reviews and getting aggregative information that makes their decision quick and easy.